Neopost's Address Verification Solutions Solve Your Undeliverable Mail Dilemma

Undeliverable mail can mean huge dollars in lost time and money. And one of the primary reasons is the presence of incorrect, incomplete or illegible addresses.

It's not hard to understand why. Not only are more than 8 million U.S. addresses changed every year, streets are routinely renumbered and renamed. Consider: in 2001 the volume of undeliverable mail totaled over 5 billion pieces, many generated by businesses. The resulting misused postage, lost time in preparing mailings, and wasted materials and printing had a negative financial impact on mailroom operations across the country.

These eye-opening facts underscore the importance of address verification.  There are several ways that companies can sharpen their address verification strategies. We have outlined three steps that will help companies eliminate undeliverable mail.

Greater Internal Care
Put a clearly defined address quality strategy into play. This will help to ensure that communications get delivered to target customers. The strategy could include a software solution, a data management system, or simply an employee initiative urging individuals to be more diligent about creating clear, accurate address labels.

It's Who You Know
Your mailing system provider should be able to offer various ways to meet the address verification dilemma head on. Their knowledge of address verification procedures, standards and solutions can be a powerful instrument in helping mailrooms reduce the incidence of undeliverable mail — and the associated costs.  While there are myriad ways to deal with address verification, your mailing system provider should explain the nuances of each one and help you decide which will be the most successful — and cost-effective.

Software Solutions
Utilize Neopost's Business Mailer Software™, which standardizes and corrects customer addresses while helping businesses qualify for USPS discounts, and PrintMachine Office Plus, whose postal optimization interface module automatically corrects address information to match special postal automation discounting requirements. Both products are compliant with USPS regulations for CASS (Coding Accuracy Support System, a USPS program designed to evaluate the accuracy of address cleaning and matching software), and PAVE (Presort Accuracy Verification and Evaluation, designed to evaluate presort software and determine its accuracy in sorting address files).